Case Study

A Strategy for Building Success

Sprung Structures

With a company history dating back more than 100 years and proven applications in more than 90 countries around the world, Sprung prides itself on being an innovative and cost-effective alternative to traditional construction. However, though their engineering was at the cutting-edge of the industry, their website did not reflect their brand. As the company's first impression to potential customers, it was lacking.

www.sprung.com

The Challenge

Sprung's previous website was cluttered and hard to navigate, with an outdated design and lackluster information architecture. The user experience on the site was average, and not compelling enough to differentiate it from its competitors. As a result, the company's online presence meant large losses in potential sales.

The Strategy

We worked closely with Sprung's internal stakeholders to develop the best approach to meet Sprung's priorities. First and foremost, an overhaul of the design and content was imperative to turn website visits into tangible sales leads. By integrating best practices of SEO, information architecture and user experiences, Soul transformed Sprung's website into the primary sales tool it needed to be.

The Solution

• Create a new, streamlined site consistent with the Sprung brand
• Improve content so that it speaks directly to buyers
• Create a targeted SEO strategy to improve Google rankings and get not only more traffic to the site, but more importantly, the right traffic
• Improve usability, interaction and engagement with viewers, increasing return visits to the site, and ultimately, sales

The Results

• Multiple qualified sales leads are now being captured by the site
• The bounce rate has dropped by over 13%, which means that pages are more compelling and relevant to visitors
• An increase of 64% in user engagement, including the average time spent on the site and page views per visit
• An increase of over 20% in repeat visitors to the site
• A sales team that reports that the new site is now an integral part of their sales arsenal