• Case Study

    Unparalleled Success

    Riegel Tuning

    Riegel Tuning is a full-service automotive maintenance and performance enhancement shop, specializing in the care of European automobiles since 1976. Riegel asked Soul to help update their look and bring their well-established reputation, history and credentials to the online masses.

    www.riegeltuning.com

  • The Challenge

    Riegel Tuning initially turned to Soul to create a more effective web presence for their company, which was getting lost in the world of online auto service companies. An unimpressive look did little to encourage potential customers to consider Riegel, but that was only part of the challenge as Riegel was largely invisible to Google and other online search engines.

  • The Strategy

    The goal was clearly to position the business as the dealer-alternative choice for high-end European vehicles. The brand itself needed a makeover. Powerful supporting visuals and language had to be created. Finally, the website had to exude professionalism and quality, rank well in searches, and successfully encourage online appointment bookings.

  • The Solution

    Soul guided Riegel through a one-day re-branding workshop, after which the brand characteristics were re-defined, messaging and taglines were crafted, and an updated logo mark was created. Armed with a new and on-the-mark identity, Soul built Riegel a website that is easily updated in-house — including built-in news, newsletter sign-up, and online booking modules. Search engine optimization was implemented to ensure that Riegel would be found for all relevant online searches. The circle was completed with new business cards, letterhead, postcard appointment reminders and other print collateral materials that rounded out the re-branding and marketing campaign.

  • The Results

    • The website paid for itself in a matter of weeks — within just two months, online bookings covered the project cost.
    • For important non-branded keywords, Riegel wasn't appearing high on Google searches. Riegel now appears on the first page for nine of these keywords.
    • 73% of website hits are repeat visitors, meaning the content is compelling and gives them a reason to return.

To Dance with the Classes You Need to Get Through the Masses

That's just another way of saying that you might do the best work in the world, but you still have to find your way through the clutter and noise if you want your customers to find you — as was the case for Riegel. Offering the best product or service is all for naught if no one knows about it.

Let's talk about how Soul can help your company rise above the massess...