Case Study

Fast Friends

Alberta Alpine Ski Association

Alberta Alpine is responsible for the development and organization of the sport of alpine ski racing in Alberta. Through a comprehensive training system, they build the skills of the next skiing generation with programs ranging from entry-level, starting at the age of five, through to masters events for those 19 and over. Athletes are trained in seven phases from the basics to competitive skiing, in a positive, family-friendly environment supported by some of the best coaching staff in Alberta.

www.albertaalpine.ca

The Challenge

An outdated website meant extensive effort for Alberta Alpine to provide their clients with information. The site's look was flat and organization was flawed, making users search and backtrack to find the information they were looking for, some of which was not posted on the site at all.

The Strategy

With so many of Alberta Alpines visitors; athletes, parents, coaches, sponsors, often all seeking different information, the website needed to be a powerful, but easily navigable information source. With a young, in-tune membership social media, twitter, rss race feeds all had to be front and centre. Finally it was vital that everything being developed reflecting the joy and passion of the sport of skiing.

The Solution

• Website design and development
• Drupal Content Management System (CMS) implementation
• Banner ad creation and placement
• General Motors Canada promotion with integrated online ticket tracking and redemption
• Alberta Alpine Legends Club brochure
• Print sponsorship packages

The Results

Alberta Alpine has a comprehensive tool that not only provides exposure for their organization and programs, but a platform for marketing their events, contests and clubs. They have a new opportunity to gather sponsorship funding through their increased and identified user traffic, all flowing in an integrated solution.